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What are Private Label Products and How You can be a Part of it?

What are Private Label Products and How You can be a Part of it?

Just like ghost writers in freelancing where a piece of copy is written by someone else and marketed under someone else’s name, there are phantom brands or phantom products that are manufactured by one company but they sell for another company’s brand. These are known as private

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How Coffee Product Packaging Affects Buying Decisions

How Coffee Product Packaging Affects Buying Decisions

Product packaging is a form of marketing with a huge impact on the buying decision of consumers. It has been found that customers feel emotionally attached to a particular brand if they like its packaging. The packaging is the first thing a customer would notice and if

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Product Branding and Packaging

Product Branding and Packaging

Branding is used as a marketing practice to increase customer loyalty as a long-term exercise. There are many types of brands including products, services, individuals and groups, and private labels. Another type of brand recently added to this list is known as e-brand, which could be anything

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Private Label products have grown rapidly in recent years as more businesses and distributors realise the potential success and rewards offered. A brand is your distinction in the market place, it is not a logo nor an advertisement.