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How Coffee Product Packaging Affects Buying Decisions

How Coffee Product Packaging Affects Buying Decisions

Product packaging is a form of marketing with a huge impact on the buying decision of consumers. It has been found that customers feel emotionally attached to a particular brand if they like its packaging. The packaging is the first thing a customer would notice and if

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Product Branding and Packaging

Product Branding and Packaging

Branding is used as a marketing practice to increase customer loyalty as a long-term exercise. There are many types of brands including products, services, individuals and groups, and private labels. Another type of brand recently added to this list is known as e-brand, which could be anything

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Private Label products have grown rapidly in recent years as more businesses and distributors realise the potential success and rewards offered. A brand is your distinction in the market place, it is not a logo nor an advertisement.