Product packaging is a form of marketing with a huge impact on the buying decision of consumers. It has been found that customers feel emotionally attached to a particular brand if they like its packaging. The packaging is the first thing a customer would notice and if
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Branding is used as a marketing practice to increase customer loyalty as a long-term exercise. There are many types of brands including products, services, individuals and groups, and private labels. Another type of brand recently added to this list is known as e-brand, which could be anything
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